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Digital Advertisement Specialist

Soltech Solutions Open Graph

Digital Advertisement Specialist

 

Job Description

Are you a digital marketer who is passionate about delivering a differentiated customer experience? Join us as a Digital Advertisement Specialist and be responsible for supporting the delivery of strategic and tactical initiatives to market Soltech Solutions and our products.

Reporting to the Marketing Operations Manager, you’ll develop Ad campaigns, using platform tools to create best-in-class experiences for our customers. Your deep, working knowledge of Ad platforms, set up and ongoing management experience coupled with best-in-class practices will see you drive results across the business. This role will play an essential part in the broader marketing initiatives that will contribute to the success of the company.

Location

This role will be hybrid remote and at our Bethlehem office in 520 Evans St Suite 3

Reporting

This role reports to the Marketing Operations Manager

Duties/Responsibilities

    • Working with the marketing team to plan, build and execute campaigns
    • Creation, execution and maintenance of digital campaigns across our advertising platforms (including campaign build, budget management, asset optimization)
    • Carry out segmentation of CRM databases to implement remarketing strategies
    • Strong focus on measurement of campaigns to identify trends and insights
    • Reporting on digital campaign performance and assess against goals (ROI and KPI’s) to develop strategic decisions and optimization recommendations
    • Deliver regular updates to wider marketing team including campaign and media industry insights
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Testing and learning with audiences to improve CX and conversion.
    • Keeps management informed of all activity, including timely preparation of reports
    • Maintain a positive and productive environment ensuring compliance with policies, procedures, goals and objectives of Soltech Solutions.
    • Contributes to team effort by accomplishing related results as needed.
    • Attending weekly marketing team meetings led by the company CMO
    • Additional duties and responsibilities as required or assigned

Essential Work Skills Required

  • Excellent verbal communication skills, decision, time management, planning and organization skills
  • Ability to compose, edit correspondence and documents, excellent problem-solving skills
  • Attention to detail
  • Willingness and ability to learn and adapt in a fast-paced environment – responding to shifting priorities, demands and timelines while working under minimal supervision
  • At least 2 Years’ experience using Google AdWords
  • At least 2 Years’ experience using Facebook/IG ads
  • At least 2 Years’ experience with Amazon and Pinterest
  • At least 2 Years’ experience in digital marketing or e-commerce field required
  • Understanding of SEO required

About Soltech Solutions

We develop green eco-friendly products that can be tastefully incorporated into your lifestyle. Our first product to hit the market was the Aspect, our second, the Highland, and third, the Vita bulb. All use the photosynthetic spectrum to grow any plants anywhere while beautifully displaying them with museum quality lighting. With our lights you can beautifully grow any plant, from coffee to lavender, anywhere throughout your home or office.

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    Digital Advertisement Specialist

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CUSTOMER REVIEWS

Customer Reviews
5.0 Based on 525 Reviews
5 ★
97% 
507
4 ★
3% 
18
3 ★
0% 
0
2 ★
0% 
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1 ★
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Filter Reviews:
CP
05/25/2022
Cindy P.
US US
I recommend this product

Beautiful

Worth the money. I'm using it on a tall yucca succulent and it helps keep it healthy.

A
05/24/2022
Anonymous
US US
I recommend this product

Perfect for my plants!

I'm very happy with my purchase. It's not only a good grow light but also very stylish. It can fit in well with any house interior accessory!

A
05/24/2022
Anonymous
CA CA
I recommend this product

Beautiful looking light that works!

Highly recommend this light for anyone in need of a quality grow light that isn’t an eye sore. I purchased last year to supplement the light needs of my fiddle leaf fig. Her home is in not the most ideal corner of my living room, but with the Aspect light she has continued to thrive! The natural daylight colour isn’t too warm or cool and looks more fashionable than utilitarian. Would definitely buy again.

A
05/20/2022
Anonymous
US US
I recommend this product

So helpful and extremely fast with shipping!

I had bought a wide beam grow light for one set of plants that works amazing! They are growing new leaves and looking the healthiest they have in months! I bought a second bulb as a narrow beam and after about a week realized I should have gotten a wide beam. The team member was so great in helping me switch it out and I got the new bulb very quick! Thank you, you guys are great!

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