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Digital Advertisement Specialist

Soltech Solutions Open Graph

Digital Advertisement Specialist

 

Job Description

Are you a digital marketer who is passionate about delivering a differentiated customer experience? Join us as a Digital Advertisement Specialist and be responsible for supporting the delivery of strategic and tactical initiatives to market Soltech Solutions and our products.

Reporting to the Marketing Operations Manager, you’ll develop Ad campaigns, using platform tools to create best-in-class experiences for our customers. Your deep, working knowledge of Ad platforms, set up and ongoing management experience coupled with best-in-class practices will see you drive results across the business. This role will play an essential part in the broader marketing initiatives that will contribute to the success of the company.

Location

This role will be hybrid remote and at our Bethlehem office in 520 Evans St Suite 3

Reporting

This role reports to the Marketing Operations Manager

Duties/Responsibilities

    • Working with the marketing team to plan, build and execute campaigns
    • Creation, execution and maintenance of digital campaigns across our advertising platforms (including campaign build, budget management, asset optimization)
    • Carry out segmentation of CRM databases to implement remarketing strategies
    • Strong focus on measurement of campaigns to identify trends and insights
    • Reporting on digital campaign performance and assess against goals (ROI and KPI’s) to develop strategic decisions and optimization recommendations
    • Deliver regular updates to wider marketing team including campaign and media industry insights
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Testing and learning with audiences to improve CX and conversion.
    • Keeps management informed of all activity, including timely preparation of reports
    • Maintain a positive and productive environment ensuring compliance with policies, procedures, goals and objectives of Soltech Solutions.
    • Contributes to team effort by accomplishing related results as needed.
    • Attending weekly marketing team meetings led by the company CMO
    • Additional duties and responsibilities as required or assigned

Essential Work Skills Required

  • Excellent verbal communication skills, decision, time management, planning and organization skills
  • Ability to compose, edit correspondence and documents, excellent problem-solving skills
  • Attention to detail
  • Willingness and ability to learn and adapt in a fast-paced environment – responding to shifting priorities, demands and timelines while working under minimal supervision
  • At least 2 Years’ experience using Google AdWords
  • At least 2 Years’ experience using Facebook/IG ads
  • At least 2 Years’ experience with Amazon and Pinterest
  • At least 2 Years’ experience in digital marketing or e-commerce field required
  • Understanding of SEO required

About Soltech Solutions

We develop green eco-friendly products that can be tastefully incorporated into your lifestyle. Our first product to hit the market was the Aspect, our second, the Highland, and third, the Vita bulb. All use the photosynthetic spectrum to grow any plants anywhere while beautifully displaying them with museum quality lighting. With our lights you can beautifully grow any plant, from coffee to lavender, anywhere throughout your home or office.

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    Digital Advertisement Specialist

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CUSTOMER REVIEWS

Customer Reviews
5.0 Based on 550 Reviews
5 ★
97% 
534
4 ★
3% 
16
3 ★
0% 
0
2 ★
0% 
0
1 ★
0% 
0
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Filter Reviews:
EC
06/30/2022
ERIC C.
US US
I recommend this product

Dimmable Plant Light

I have an orchid that needed more light and the Vita Grow Light fit the bill perfectly. Floor space is precious and because the light is dimmable I can put it closer to the orchid than normal and take up surface area. The orchid loves it and I have more room as the light can be closer to the orchid than other plant lights allow.

A
06/29/2022
Anonymous
US US
I recommend this product

SO GLAD I FOUND THESE

I love them so much! It looks so much better then what I was using previously and they LOOK so good!

Soltech Solutions  Review
A
06/27/2022
Anonymous
US US
I recommend this product

New life for Fiddle Leaf Fig

I have had my fiddle leaf fig for a few years now and have now realized that it was never getting enough light. I recently pruned my fiddle leaf fig and new growth was non existent. In fact, it looked like I actually caused more harm than good after pruning. I needed something to help aside from watering and fertilizer. I decided to invest in a growlight and since using the Aspect LED Growthlight my fiddle leaf fig has drastically changed in appearance and has a few new buds. The formerly damaged growth, yellowish in appearance, is now healthy and shiny! I am ordering another light in the coming weeks!

HW
06/25/2022
Hannah W.
US US
I recommend this product

Worth Every Penny! Do Not Hesitate!

I live on a north-facing hill facing north northwest, and the interior quality of light was absolutely miserable, and my plants, unhappy. I bought the lights as much for my mood as well as for my large tillandsia collection. My first light, (which I got two weeks ago) was a gift, a large pendant. My mood lifted considerably immediately. By the time day 4 rolled around my plants perked up as if they were freshly watered! I bought two more pendants only a couple days ago, a large and a small. I installed them in minutes and I am beyond thrilled!!! I plan on buying three more pendants and a track light in the nearest possible future, it has completely changed the vibe of the house already.

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